Better Marketing

We cut through the fluff and deliver hard-hitting insights on navigating the ever-shifting landscape of modern marketing. From the creative challenges posed by AI to the enigmatic whims of Google's algorithm, we tackle the tough questions head-on. Expect practical, no-nonsense advice on building and maintaining visibility in a crowded commercial world. Get ready to level up your marketing game.

14 posts

Better Marketing

The Art of Outcomes Thinking

Local BPO legend: those "automated" tools were teams of encoders in warehouses on the old Clark Air Force Base. The users didn't care. What that tells you about how to run execution.

Lumikha Teams

May 25, 2026 2 min read

Better Marketing

What Are Frontier LLMs and Why Your Business Should Care

For businesses serious about digital marketing, they're becoming essential. Your competitors are already using them.

Lumikha Teams

Aug 5, 2025 2 min read

Better Marketing

Ancient Heuristics, Modern Strategy: The Shēngxiào Approach to Brand Design

Think of the Shēngxiào not as twelve animals, but as a sophisticated system of archetypes that has helped people understand character and potential for generations.

Lumikha Teams

Nov 23, 2024 6 min read

Better Marketing

Branding (Smart) on a Budget

Delves into cost-effective branding strategies for bootstrapped businesses: Define your USP, select digital tools, create content, and learn guerrilla marketing tactics.

Lumikha Teams

Sep 16, 2024 10 min read

Better Marketing

Write and Send Open-worthy Newsletters: Beyond the Basics

Your company newsletter isn't just content—it's a tool for building lasting relationships. Learn to craft newsletters that engage, grow your subscriber list, and drive business growth.

Lumikha Teams

Aug 20, 2024 7 min read

Better Marketing

How to Craft Your Unique Selling Proposition

In digital marketing, standing out is crucial. A Unique Selling Proposition (USP) is your brand's superpower, showing what makes you unique and better than the competitors.

Lumikha Teams

Jul 24, 2024 14 min read

Work Better, Work Happier

The Power of Checklists: Boosting Productivity and Accuracy in Your Work

Discover how checklists can transform your marketing operations by breaking down complex tasks into clear, actionable steps. Improve efficiency, minimize errors, and ensure consistency.

Lumikha Teams

Jun 3, 2024 10 min read

Better Marketing

How to Write Brand Personas

Brand personas are detailed, fictional representations of ideal customers, created through market research, data analysis, and customer insights.

Lumikha Teams

May 27, 2024 9 min read

Work Better, Work Happier

Unlocking the Secrets of Digital Marketing Success with the 80/20 Rule

80/20 Rule, known as the Pareto Principle, states that 80% of outcomes come from 20% of causes. This principle can be applied to various aspects of life, including business, personal productivity, and time management.

Lumikha Teams

May 16, 2024 6 min read