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Lifecycle & CRM Marketing Manager

Lifecycle & CRM Marketing Manager

CRM Marketing Managers manage customers, prospects, and lists to grow revenue.

Life Cycle & CRM Manager
Life Cycle & CRM Manager

Objective

Own everything after the first touch from email, SMS, automation, segmentation, and retention. Leads convert, customers come back, and revenue per contact grows quarterly.

Domain EXPERIENCE

Klaviyo-based DTC retention, HubSpot B2B nurture, subscription and repeat-purchase economics, CAN-SPAM, GDPR and PH Data Privacy Act consent rules, Shopify and CRM data models.

Own everything after the first touch from email, SMS, automation, segmentation, and retention. Leads convert, customers come back, and revenue per contact grows quarterly.

Skills

Email & SMS Strategy

CRM Customization

Marketing Automation & Flow Design

Segmentation & Personalization

Retention & Win-Back Programs

Automation Principles & Application

Revenue Attribution & Reporting

Deliverability & List Health

tools

Klaviyo

HubSpot

GoHighLevel

Customer.io/Braze

Postscript/Attentive

Looker Studio

Shopify