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Marketing Lead

Marketing Lead

Marketing Leads own the marketing plan, maintain brand standards, directs the team effort.

Objective

Own the marketing plan end-to-end: priorities, channel mix, QA, and reporting. You approve the direction once, and the pod executes against one set of metrics based on the hierarchy.

Domain EXPERIENCE

B2B professional services and DTC marketing for 30–150-person firms, team management, agency and in-house operating models, reporting to founders and COOs across US and APAC time zones.

Own the marketing plan end-to-end: priorities, channel mix, QA, and reporting. You approve the direction once, and the pod executes against one set of metrics based on the hierarchy.

Skills

Marketing Strategy

Quarterly Planning

Channel Mix & Budgeting

Creative Direction

Team Leadership & Prioritization

Metric Hierarchy & Management

Client & Stakeholder Management

AI & Digital Fluency

QA & Brand Standards

tools

HubSpot

Salesforce

GoHighLevel

Google Analytics

Google Search Console

Asana

Looker Studio