Objective
Own paid acquisition across search, social, and program initiatives — strategy, build, budget, and optimization. Your spend works against specific targets.
Domain EXPERIENCE
Skills
Paid Search (Google, Microsoft)
Paid Social (Meta, LinkedIn, TikTok)
Budget Pacing & Bid Strategy
Conversion Tracking & Measurement
Creative Testing
Audience & Funnel Strategy
AI & Digital Fluency
Forecasting
Performance Reporting
tools
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
GA4 & GTM
Looker Studio
Northbeam
Triple Whale








